Covid had a tremendous impact on different industries and how they put themselves out there. The marketing industry wasn’t left out. From the way you interact with your customer to product or service expectations and what you bring to the table. All of these different things got either more comprehensive or way more complex post-pandemic. There are principles about marketing that we now know that we didn’t necessarily know before, but changed the game completely.
1. Customers expect that you have exactly what they want
The customer landscape keeps changing every day, and we have to keep up to put the customer at the forefront of everything. When it comes to the customer experience, they now expect seamless experiences. To put it differently, they only are concerned with getting what they want, when they want it, and where. They know the fact that nothing can stand in their way.
2. Customers must sit at the heart of your customer journey
A customer-centric business is widely considered to be the most effective approach, but integrating this principle into our business practices can be a challenge. Many of us have experienced frustration when interacting with automated message systems or chatbots that fail to understand our needs. To create a seamless end-to-end journey for customers, businesses must connect the dots and exceed expectations. It’s important to underpromise and overdeliver in order to delight customers.
3. Resource management is the most important thing
11% of marketers reported significant investments in resource management tools, and 44% of marketers said that they would increase their investment in collaboration and workflow tools. You can have a perfect flow through which your business operates through slack, mail, and other applications. But at the end of the day, they all have to be coherent. Some ongoing remote work can sometimes cause hiccups in the long-term process.
4. Relationships are everything
Building trust is crucial in doing business, especially in B2B sales where the focus has shifted from selling products or services to selling solutions. To achieve this, it is important to listen to customers’ needs and create solutions that meet those needs. Trust is a vital element in marketing, and those who build trust by listening to their customers and creating solutions are rewarded.
The question remains, what is the future of marketing after COVID?
We believe that there is no clear answer to that. Since Covid arrived, the marketing landscape has only continued to gain pace, and as we learn more, we discover more instead of unknowns. It is crucial to keep evolving your strategies, adapt to new markets, and strive for a never-ending learning process when it comes to marketing and business in general.