In our office, we dictate time for social media, brainstorming sessions, project planning, and sharing ideas. Conveniently, the office is set up this way to increase productivity and makes sure the staff feels at home and still has the option to work at home if they want to. But have you ever heard of TikTok houses? It’s, like the name says, a house space where TikTok influencers, most of them (Gen Z), create videos and social media content for their social media. They use each of their following to cross-spread the audience and create a win-win situation for every creator in the house.
Find the right place
We all know that a customer-centric business works the best, but that doesn’t mean we know how to apply it and actually integrate it into our business. At some point in our life, we all have spoken with some bot or automated message system from a company that was a total disconnect from what we actually wanted. Marketing must now be seen as a complete end-to-end journey, where we, as businesses, can connect the dots for the consumers and clients to deliver something far beyond what they expected from the beginning. Underpromise, overdeliver.
Become a brand
Every brand has its colours, fonts, symbols, etc., that they use over and over again to create familiarity, credibility, and recognition for its customers. When designing your space to create content, see how you can differentiate elements of your business into your content. Maybe it’s specific to a filter you’re using that gives off the vibe your business has. Or having an element in your content that your audience can spot every time you post and know instantly what it’s about. You don’t have to have the same painting or person in your content every time you make content on social media, but having a sense of familiarity goes a long way.
Keep your goal in mind
Before you change office just for the sake of your social media content, keep the goal of your content in mind; being present on social media is nice as a business, but it has to have a deeper purpose. Dedicating a space to create social media is all about fitting the puzzle pieces together and making content that aligns with your core business values and goals. If social media is a big part of your business, it’s reasonable to spend more time creating the perfect space to make content for Instagram or Facebook.
Creating a space for social media content doesn’t have to be expensive. A few changes to your office can make a big difference in the way you take photos and the atmosphere the content gives off. It’s not a necessity, but making your place a bit more “Instagrammable” can bear its fruits and have a bigger impact than you might think on your workspace and staff.
