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Asia Standard Americas, one of the world’s premier developers of international upscale residences, is the North American subsidiary of Asia Standard Group of companies. Others include Asia Standard International Group Limited, a publicly-traded company in Hong Kong since 1984.

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To develop an all-inclusive website demonstrating the company’s signature project called the Pacific by Grosvenor, that would connect with the buyer and ensure the company’s standards are met. Burst collaborated on this project with Rennie Marketing and Letter Box.

Style Concepts


Our team worked closely with the client to gain a thorough understanding of their industry and their potential buyers in order to set Asia standards apart from its competitors. With the use of the right aesthetic choice in typeface, buttons, supporting elements, images and interactions enriched the client’s user experience.

With art direction, we presented mood boards which acted as a shot list for the client and photographer to understand and follow. The images depicted the culture and strength of the company.

Logo Re-Design

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Our team worked collaboratively to ensure that both elements and content are scaled well with the size of the screen on which it is viewed. Images were sized accordingly so that visitors could easily read the content.

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