Our designers worked collaboratively with the client to gain a thorough understanding of the schools’ objectives which led us to make the right aesthetic choices in typeface, buttons, supporting elements, images and interactions to facilitate the telling of the client’s story.
The platform uses Drupal to create an intuitive and easy to use browsing capability for students. The simplicity of it’s installation and framework allowed the ability to customize the design which gave creative license to the client to promote Douglas.
We ensured that the design met the requirements for the visually impaired by selecting the brand and complementary colors and artwork that would read well online and draw attention to the particular end-user. The content was our greatest challenge when balancing form with function. However, with a thoroughly strategic user plan, well-executed wireframes and prototyping, the style concepts came together smoothly. A great number of students, especially in their targeted age group, use their mobile devices to access Douglas College’s website. Hence, it was paramount to create a strong layout that works synchronously with different screen sizes that offer a comfortable user experience.
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Increase in visitation