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Douglas College is the largest public degree-granting college institution in British Columbia and is now celebrating over 50 years of operation. Close to 17,000 current students, 8,500 continuing education students and 4,210 international students are enrolled.

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Style Concepts

WELL DESIGNED
STYLE GUIDES.

Our team created well-designed style guides by collaborating closely with the client to understand their objectives and requirements. This allowed us to make informed aesthetic choices, including typefaces, buttons, supporting elements, images, and interactions. The goal was to effectively convey the client’s story and enhance the overall user experience. The style guides served as a blueprint for consistent visual design throughout the website.

Website

cONTENT
Comes first

The platform utilized Drupal, providing an intuitive and user-friendly browsing experience for students. The simplicity of its installation and flexible framework allowed for easy customization, granting the client creative freedom to effectively promote Douglas and tailor the design to their specific needs.

Responsive Design

THE FUTURE
IS VERTICAL

In order to accommodate visually impaired users, we carefully selected brand and complementary colors, as well as artwork that would enhance readability and draw attention to important elements. Balancing form and function was challenging, especially with extensive content, but strategic planning, wireframing, and prototyping ensured a smooth integration of style concepts. Considering the significant number of students accessing the website via mobile devices, we prioritized creating a responsive layout that provided a seamless and comfortable user experience across various screen sizes.

The Solution

We Crafted a successful web design solution that involved meticulously planning, starting with well-tested wireframes validated by focus groups. Clear site architecture ensured streamlined navigation, leading to remarkable results. Douglas College, students effortlessly discover and enroll in programs, a testament to the effective design’s we created.

The result

The results are in: a sweeping surge in overall traffic signifies the effectiveness of our site strategy. Notably, a substantial decrease in bounce rate harmonizes with increased average time on site and page views per visit, reflecting enhanced user engagement. Crowned by a remarkable rise in enrollment conversions, our efforts have not only transformed the digital experience but also driven tangible success.

Backed by
The stats

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