{"id":2971,"date":"2023-09-02T11:06:16","date_gmt":"2023-09-02T18:06:16","guid":{"rendered":"https:\/\/www.burstcreative.com\/?p=2971"},"modified":"2023-09-07T19:26:08","modified_gmt":"2023-09-08T02:26:08","slug":"the-unknown-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.burstcreative.com\/the-unknown-future-of-marketing\/","title":{"rendered":"The unknown future of marketing"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.22.1″ background_color=”RGBA(255,255,255,0)” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.22.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1920px” custom_padding=”0px||0px||true|false” hover_enabled=”0″ custom_css_before=”content: %22%22;||background-color: #FFD600;||display: block;||position: absolute;||opacity: 0.67;||width: 409px;||height: 246px;||top: 20%;||left: -20%;” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”content: %22%22;||background-color: #FFD600;||display: block;||position: absolute;||opacity: 0.67;||width: 180px;||height: 126px;||top: 20%;||left: -20%;” custom_css_before_tablet=”content: %22%22;||background-color: #FFD600;||display: block;||position: absolute;||opacity: 0.67;||width: 409px;||height: 246px;||top: 20%;||left: -20%;” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.22.0″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Covid had a tremendous impact on different industries and how they put themselves out there. The marketing industry wasn\u2019t left out. From the way you interact with your customer to product or service expectations and what you bring to the table. All of these different things got either more comprehensive or way more complex post-pandemic. There are principles about marketing that we now know that we didn\u2019t necessarily know before, but changed the game completely.<\/span>
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1. Customers expect that you have exactly what they want<\/h2>[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.22.0″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

The customer landscape keeps changing every day, and we have to keep up to put the customer at the forefront of everything. When it comes to the customer experience, they now expect seamless experiences. To put it differently, they only are concerned with getting what they want, when they want it, and where. They know the fact that nothing can stand in their way.
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2. Customers must sit at the heart of your customer journey<\/h2>[\/et_pb_text][et_pb_text ul_item_indent=”1.35vw” ol_position=”outside” ol_item_indent=”1.35vw” ul_item_indent_tablet=”26px” ul_item_indent_phone=”” ul_item_indent_last_edited=”on|desktop” ol_item_indent_tablet=”26px” ol_item_indent_phone=”26px” ol_item_indent_last_edited=”on|tablet” admin_label=”Text” _builder_version=”4.22.1″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” link_font=”|600|||on|||#FFD600|” ul_font_size=”20px” ul_line_height=”3em” ol_font_size=”20px” ol_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

A customer-centric business<\/a> is widely considered to be the most effective approach, but integrating this principle into our business practices can be a challenge. Many of us have experienced frustration when interacting with automated message systems or chatbots that fail to understand our needs. To create a seamless end-to-end journey for customers, businesses must connect the dots and exceed expectations. It\u2019s important to underpromise and overdeliver in order to delight customers.\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ _module_preset=”default” header_2_font=”Montserrat|300|on||||||” header_2_font_size=”35px” custom_margin=”||45px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

3. Resource management is the most important thing<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/www.burstcreative.com\/wp-content\/uploads\/2023\/08\/same.png” align=”right” _builder_version=”4.22.0″ _module_preset=”default” positioning=”absolute” position_origin_a=”top_right” vertical_offset=”1150px” horizontal_offset=”-230px” vertical_offset_tablet=”1150px” vertical_offset_phone=”900px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”-110px” horizontal_offset_phone=”-70px” horizontal_offset_last_edited=”on|tablet” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.22.0″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

11% of marketers reported significant investments in resource management tools, and 44% of marketers said that they would increase their investment in collaboration and workflow tools. You can have a perfect flow through which your business operates through slack, mail, and other applications. But at the end of the day, they all have to be coherent. Some ongoing remote work can sometimes cause hiccups in the long-term process.
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4. Relationships are everything<\/h2>[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.22.0″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

Building trust is crucial in doing business, especially in B2B sales where the focus has shifted from selling products or services to selling solutions. To achieve this, it is important to listen to customers\u2019 needs and create solutions that meet those needs. Trust is a vital element in marketing, and those who build trust by listening to their customers and creating solutions are rewarded.
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The question remains, what is the future of marketing after COVID?<\/h2>[\/et_pb_text][et_pb_text ul_item_indent=”1.35vw” ol_position=”outside” ol_item_indent=”1.35vw” ul_item_indent_tablet=”26px” ul_item_indent_phone=”” ul_item_indent_last_edited=”on|desktop” ol_item_indent_tablet=”26px” ol_item_indent_phone=”26px” ol_item_indent_last_edited=”on|tablet” admin_label=”Text” _builder_version=”4.22.1″ text_font=”|300|||||||” text_font_size=”20px” text_line_height=”3em” link_font=”|600|||on|||#FFD600|” ul_font_size=”20px” ul_line_height=”3em” ol_font_size=”20px” ol_line_height=”3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||85px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

We believe that there is no clear answer to that. Since Covid<\/a> arrived, the marketing landscape has only continued to gain pace, and as we learn more, we discover more instead of unknowns. It is crucial to keep evolving your strategies, adapt to new markets, and strive for a never-ending learning process when it comes to marketing and business in general.<\/p>\n

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Covid had a tremendous impact on different industries and how they put themselves out there. The marketing industry wasn\u2019t left out. From the way you interact with your customer to product or service expectations and what you bring to the table. All of these different things got either more comprehensive or way more complex post-pandemic. […]<\/p>\n","protected":false},"author":1,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/posts\/2971"}],"collection":[{"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":3,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"predecessor-version":[{"id":3076,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/posts\/2971\/revisions\/3076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/media\/2972"}],"wp:attachment":[{"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.burstcreative.com\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}