{"id":165,"date":"2023-07-22T00:17:12","date_gmt":"2023-07-22T00:17:12","guid":{"rendered":"https:\/\/www.burstcreative.com\/?p=165"},"modified":"2023-09-07T19:21:02","modified_gmt":"2023-09-08T02:21:02","slug":"reply-all-connecting-with-customers","status":"publish","type":"post","link":"https:\/\/www.burstcreative.com\/reply-all-connecting-with-customers\/","title":{"rendered":"Reply All: Connecting with Customers"},"content":{"rendered":"

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Customers are always right, that is the thing that is crucial about doing business. You might have a design or project where you put your heart and soul in. Working day and night to finish the deliverables, only to hear the customer say it\u2019s bad and start all over again. At Burst we know how this feels, but regardless of that, connecting and responding with your customer is all about getting to know them better and learning what they like or don\u2019t like.<\/p>\n

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You have to let go<\/h2>\n

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It\u2019s very tempting to argue with the customer about why you think you\u2019re design is nice and shouldn\u2019t be modified. But when the client comes into the room, there is only one voice that counts and that\u2019s his. Maybe as a designer you tend to leash on projects or things that you did for clients because you put so much work in. You start to see big projects as something that\u2019s yours and attach more emotional value to them than the client itself. But at the end of the day, it\u2019s the client\u2019s work and there is not much you can do.<\/p>\n

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Know your customer<\/h2>\n

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One of the most important things to remember when interacting with your customer is to know who your customer is<\/a>. You always, always have to be respectful and polite, but what kind of \u201clanguage\u201d does the customer speak? Is it more formal or informal? In general, responding in a wise manner\/ language that they prefer is ideal to create even stronger trust between you and the customer. Besides using their way of speaking makes them comfortable and at ease, it\u2019s also a good way to make them feel like they\u2019re not at work.<\/p>\n

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Use the 3 S\u2019s<\/h2>\n

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There is also a simple rule in which you can respond to your customer using the 3 S\u2019s;<\/p>\n