The studio
The people behind the work.
Burst is a place where different perspectives, disciplines, and ideas come together to solve meaningful challenges.
We believe the strongest work happens when people work together. When strategists collaborate with designers, developers, storytellers, and clients, ideas become more thoughtful, solutions become more meaningful, and possibilities become bigger.
For more than 15 years, we’ve built relationships with Indigenous governments, organizations, businesses, and communities across Canada. Those relationships have shaped how we work: with purpose, with curiosity, and with a genuine desire to understand before we create. Together, we turn ideas into work that connects with people and creates lasting impact.
Jeff Pinder — Founder, CEO & Chief Creative Strategist
A message from Jeff Pinder, Founder, CEO and Chief Creative Strategist
Our vision has always been to create meaningful connections through creativity, technology, and storytelling.
Over the past 15 years, we’ve grown into a hybrid creative and technology agency that brings strategy, branding, digital experiences, and innovation together to help organizations communicate, engage, and grow.
We believe technology should strengthen human connection, not replace it. We partner with Indigenous communities, organizations, governments, and businesses across Canada, the USA, and around the world. We listen first. We take the time to understand. Then we build solutions that reflect each organization’s story, culture, and goals.
Our purpose is to create digital experiences that make a lasting impact and help shape a more connected future.
What we believe
Six values. One way of working.
- People firstRelationships are the foundation of every successful project.
- Curiosity drives innovationWe ask questions, challenge assumptions, and keep learning.
- Create with purposeEvery design decision should solve a real problem.
- Stronger togetherCollaboration across disciplines leads to better outcomes.
- Respect every storyEvery organization has a voice, culture, and history worth honouring.
- Build for tomorrowWe build scalable, accessible, future-ready experiences.
Our culture
How we work matters.
Every project is shaped by strategists, designers, developers, content creators, photographers, videographers, and marketers working together from day one, which makes for stronger ideas and better outcomes.
Many of our clients have worked with us for years. Trust is earned through honesty, transparency, accountability, and consistently delivering work that exceeds expectations. Our clients become partners, not just projects.
Technology evolves every day, so our team keeps learning: AI, accessibility, UX research, emerging technologies, digital strategy, Indigenous communications, SEO, and analytics.
Burst is proudly people-first and BIPOC-led. Diversity isn’t just part of our identity. It shapes how we listen, collaborate, solve problems, and build lasting relationships. Our team brings together people from different cultures, backgrounds, and creative disciplines, and those perspectives help us approach every project with empathy, curiosity, and respect.
Success isn’t measured only by the work we create. It’s measured by the relationships we build and the communities we help strengthen.
Inside Burst
A space built for creativity, collaboration, and connection.
Our studio is where strategy, creativity, and technology come together: a place for our team, clients, and partners to explore ideas, have conversations, and shape solutions. From strategy sessions and workshops to design reviews and production days, it reflects how we work: open, collaborative, and people-focused.
Great ideas come from great environments.
One shared direction.
Our team brings together strategists, designers, developers, storytellers, marketers, and innovators who share one goal: meaningful work that delivers lasting impact. Great design begins by understanding people.
Jeff Pinder
Founder, CEO & Chief Creative Strategist
- Creative & Business Strategy
- Brand Strategy & Storytelling
- Indigenous & Community Partnerships
- Client Relationships & Business Development
- Innovation & Emerging Technologies
- Creative Direction
- Agency Culture & Leadership
Jeff Pinder is the Founder and CEO of Burst Creative Group. For more than 15 years, he has led Burst in delivering branding, digital experiences, websites, applications, and communications for Indigenous governments, economic development corporations, municipalities, educational institutions, tourism organizations, non-profits, and businesses across Canada.
Jeff founded Burst on a simple belief: creativity and technology should work together to solve meaningful challenges. Under his leadership, Burst has grown from a creative studio into a multidisciplinary hybrid agency spanning strategy, branding, web and software development, video, marketing, and emerging technologies. As a BIPOC entrepreneur, Jeff values diverse perspectives, authentic storytelling, and relationships built on trust, the values that shape Burst’s culture. In 2024, Burst received the Black Business Association of BC’s Business Excellence Award for Best in Marketing and Branding.
Erick Prieto
Chief Technology Officer
- Technology Strategy
- Digital Transformation
- Web & Application Development
- Software Architecture
- AI & Emerging Technologies
- Cybersecurity & Infrastructure
- Platform Development
Erick Prieto is the Chief Technology Officer at Burst, leading the agency’s technology vision, digital architecture, and development strategy. He bridges creative ideas and scalable technology, overseeing the platforms, websites, applications, and emerging technologies Burst builds, and making sure each one is secure, scalable, accessible, and built for the future.
Erick brings deep experience in modern web technologies, software development, content management, integrations, and digital infrastructure. He works closely with designers, strategists, and clients to turn complex challenges into intuitive solutions, and helps advance Burst’s hybrid approach through AI-powered tools and custom systems. He believes the best digital solutions are built through collaboration, curiosity, and a genuine understanding of the people who use them.
Omar Prieto
Director of Client Success & Operations
- Client Success & Relationship Management
- Project Leadership & Delivery
- Agency Operations
- Project Planning & Coordination
- Team Collaboration
- Quality Assurance
- Process Improvement
- Client Communications
Omar Prieto leads project delivery, client experience, and operations at Burst. He works closely with clients and the team to make sure every project is delivered with clarity, collaboration, and attention to detail, overseeing planning, resource coordination, timelines, and quality assurance.
As the connection between clients, designers, developers, and strategists, Omar keeps projects on schedule, on budget, and aligned with each client’s goals. His proactive communication and commitment to service have built long-term partnerships based on trust and results.
Emilia Hofmann
Account Manager & Digital Communications Specialist
- Account Management
- Client Communications
- Digital Content Creation
- Creative Design
- Proposal Development
- Project Coordination
- Reporting & Deliverables
- Brand Communications
Emilia Hofmann combines creativity, organization, and client collaboration to help projects move from concept to completion. She began with Burst as an intern and has grown into a key member of the team, working remotely to support clients and internal teams across a range of creative and digital initiatives.
Emilia coordinates communications, manages deliverables, and keeps every stage of a project clear and on track, contributing to content, creative design, proposals, reporting, and milestone tracking. Her mix of creative thinking and strong organization makes her an important connection between clients and the Burst team.
José Hernandez
Creative Director, Film & Digital Media
- Film & Video Production
- Creative Direction
- Branded Storytelling
- Cinematography
- Video Strategy
- Production Management
- Post-Production
- Digital Content Creation
- Graphic Design
José Hernandez brings more than 10 years of experience creating visual stories for brands, organizations, films, and digital platforms. He has worked across the full production process as producer, director, cinematographer, sound recordist, and post-production supervisor, giving him a complete understanding of filmmaking from concept to final delivery.
At Burst, he leads video production and visual storytelling for digital platforms, campaigns, community stories, and branded experiences. He believes great storytelling combines creativity, strategy, and authenticity.
Matheus Beltrao
Senior UX/UI Designer & Digital Experience Strategist
- UX Strategy
- UI Design
- Information Architecture
- User Journey Mapping
- Wireframing & Prototyping
- Digital Experience Design
- Front-End Design
- Content Strategy
- Client Presentations
- Accessibility & Usability
Matheus Beltrao designs intuitive, engaging, user-focused digital experiences that connect people with organizations and brands. With expertise in UX design, information architecture, interface design, and front-end development, he turns complex ideas into clear, accessible solutions.
Matheus works across the full design process, from discovery and content strategy to user journeys, wireframes, interface design, and client presentations, combining strategic thinking with creative execution. He believes successful digital products begin with understanding users first.
Charlie Peppercorn
Chief Happiness Officer
- Team Morale
- Client Greetings
- Office Wellness
- Creative Breaks
- Studio Security (Squirrel Patrol)
- Snack Quality Control
- Tail-Wagging Enthusiasm
Charlie Peppercorn is Burst’s Chief Happiness Officer and unofficial ambassador of good vibes. Whether greeting visitors, supervising brainstorms, or making a cameo in virtual meetings, Charlie keeps the studio welcoming and relaxed, and reminds everyone that the best ideas often come after a walk, a wag, or a few moments away from the screen.
Looking ahead
We’re still curious about what’s possible.
Since 2009
After more than 15 years, Burst continues to evolve alongside the organizations, communities, and people we have the privilege of working with. The technologies may change, the challenges may change, and the ways people connect will continue to evolve, but our belief in the value of meaningful work remains the same.
Along the way, that work has been recognized for community-focused digital innovation and storytelling, including a BBABC Business Excellence Award for Best in Marketing & Branding in 2024. The agency is also OCAP® certified, upholding First Nations principles of data ownership, control, access, and possession.
We want to keep creating things that are thoughtful, useful, and built around the people they are meant to serve. We want to keep learning, keep asking better questions, and keep exploring what becomes possible when creativity, technology, and human understanding come together.
That is what has carried Burst from a creative studio to the hybrid agency we are today, and it is what will continue to shape where we go next.
Let’s create something meaningful together.
There’s always more to discover, more to create, and more meaningful connections to make.