The Journal
Notes from the studio floor.
Curated insights on creativity, branding, technology, AI, and the future of business.
The Journal is where we think out loud. It’s where ideas from the studio floor take shape in words: what we’re learning, what’s changing, and what it means for the organizations we work with. It brings together different perspectives from across our studio and beyond, creating a space to share insights, observations, and questions as they emerge. Some pieces explore a shift we’re seeing in the world, others unpack a challenge we’ve encountered or an idea that has stayed with us.
Together, they reflect how we think, work, and learn. The Journal is a place to challenge assumptions, exchange perspectives, and make sense of what we’re seeing as we go. Not to present definitive answers, but to open up conversations and share what might be useful to others.
Featured
Start with the latest.
Custom software isn’t always better. The challenge is knowing when a standard product fits the way an organization works.
Read the article →Digital transformation isn’t about adding more technology. It’s about making technology work better for people.
Read the article →Browse all
Every story, archived.
Tech
When should you build custom software instead of buying it?
Tech
The case for building less technology
Tech
Your website isn’t your digital strategy anymore
Tech
Custom doesn’t mean complicated
Agency
Truth, reconciliation & technology: building digital futures on Indigenous terms
Tech
The hidden cost of digital fragmentation
Tech
Why communities shouldn’t have to adapt to their technology
Tech
AI can build a website. It can’t build your digital strategy
Tech
Why your digital transformation projects fail before they begin
Tech
A beautiful website isn’t always a useful website
Tech
Your website is live. Now what?
More stories on the way.
The Journal is moving into the new Burst site, article by article. Check back soon — or leave your email below and the next one will find you.